This Advertising Policy explains the standards that apply to advertising campaigns managed, created, or supported by The Vertex Solutions.
Our goal is to provide responsible digital advertising services while complying with applicable laws, advertising standards, and third-party platform policies.
1. Platforms We Support
The Vertex Solutions may provide advertising services through platforms including:
- Meta advertising services
- Google Ads
- Search advertising networks
- Display advertising networks
- Social media platforms
- Other supported online advertising platforms
The availability of particular services may vary depending on the client’s business, industry, location, budget, and applicable platform requirements.
2. Compliance With Advertising Platforms
All advertising campaigns are subject to the rules, terms, and advertising policies of the platforms on which they are published.
Clients acknowledge that third-party platforms have independent authority to:
- Approve advertisements
- Reject advertisements
- Restrict targeting
- Request verification
- Restrict business accounts
- Suspend advertising accounts
- Remove advertisements
- Change advertising policies
The Vertex Solutions cannot override or guarantee the decisions of third-party advertising platforms.
3. Prohibited Advertising
We may refuse to create, manage, or publish advertising that promotes or contains content involving:
- Illegal products or services
- Fraudulent schemes
- Misleading claims
- Deceptive business practices
- Counterfeit goods
- Copyright infringement
- Trademark infringement
- Unauthorized personal information
- Discriminatory advertising practices
- Malicious software
- Dangerous or unlawful activities
- Content prohibited by the applicable advertising platform
Additional restrictions may apply depending on the platform and jurisdiction.
4. Restricted Industries
Certain industries may be subject to enhanced advertising restrictions, verification requirements, age restrictions, licensing requirements, or platform approval.
These may include areas such as:
- Financial services
- Credit
- Insurance
- Healthcare
- Pharmaceuticals
- Employment
- Housing
- Alcohol
- Gambling
- Political advertising
- Cryptocurrency
- Legal services
- Other regulated products or services
Clients are responsible for informing us of any regulatory, licensing, or advertising requirements applicable to their business.
We may request documentation before providing advertising services in regulated industries.
5. Accuracy of Advertising Claims
Clients must ensure that claims about their products or services are accurate and supportable.
Advertisements should not include false, misleading, exaggerated, or unsubstantiated representations concerning matters such as:
- Price
- Discounts
- Product features
- Availability
- Results
- Earnings
- Performance
- Health benefits
- Customer outcomes
- Guarantees
We may request modifications to advertising content when necessary to reduce compliance risks.
6. Client-Supplied Content
Clients are responsible for ensuring that materials supplied to The Vertex Solutions are legally authorized for advertising use.
This includes:
- Images
- Videos
- Music
- Logos
- Trademarks
- Testimonials
- Customer photographs
- Product claims
- Written copy
- Promotional offers
The client must have all necessary rights, permissions, releases, and licenses.
7. Landing Pages and Websites
Advertising platforms often review the website or landing page connected to an advertisement.
Clients are responsible for ensuring their websites contain accurate information and meet applicable platform and legal requirements.
Landing pages should not intentionally mislead users or conceal important information about the advertised product or service.
8. Pricing and Promotional Offers
Any pricing, discount, promotion, or limited-time offer provided to us by a client must be accurate.
Clients must promptly notify The Vertex Solutions when an offer, price, availability, or promotion changes.
We are not responsible for inaccurate advertising resulting from outdated information that the client failed to update.
9. Targeting and Audience Selection
Advertising campaigns may use audience targeting features made available by third-party platforms.
Available targeting may depend on:
- Location
- Age
- Interests
- Search behavior
- Website activity
- Customer lists
- Platform-generated audiences
- Other permitted advertising signals
The availability and use of targeting options are determined by the relevant platform and applicable law.
10. Campaign Approval
Where appropriate, clients may be asked to review and approve advertising materials before publication.
Once approved, the client accepts responsibility for the business information, offers, claims, pricing, and materials contained in the advertisement.
11. Campaign Performance
The Vertex Solutions may optimize campaigns using available performance information.
However, advertising results cannot be guaranteed.
Performance may vary because of:
- Competition
- Market changes
- Seasonal demand
- Advertising budget
- Audience quality
- Website performance
- Offer quality
- Creative quality
- Platform algorithm changes
12. Advertising Account Suspension
Advertising platforms may suspend or restrict accounts for reasons beyond our control.
If an account is restricted, The Vertex Solutions may provide reasonable assistance in reviewing the issue or submitting an appeal where available.
We cannot guarantee that an advertising platform will restore an account.
13. Advertising Budget
Clients are responsible for approving advertising budgets.
Unless otherwise agreed, advertising spend charged by Google, Meta, or other platforms is separate from The Vertex Solutions’ management or service fees.
14. Modification or Removal of Campaigns
We reserve the right to pause, modify, reject, or discontinue work on campaigns that we reasonably believe:
- Violate applicable law
- Violate platform policies
- Contain deceptive information
- Present security or fraud concerns
- Could expose The Vertex Solutions to unreasonable legal or reputational risk
15. Policy Updates
Advertising regulations and platform policies change regularly.
We may update this Advertising Policy when necessary to reflect changes in our services or advertising requirements.
16. Contact Us
For questions regarding our advertising practices, contact:
The Vertex Solutions
117 S Lexington St, Ste 100
Harrisonville, MO 64701
United States
Email: info@thevertexsolutions.com
Phone: +1 (573) 271-9515